A logo is applied to a plate which is then covered in ink. A silicone cushion is pressed onto the plate and the cushion is then used to transfer the logo onto the product.
Each colour is applied separately but the detail in the print can still be excellent. This high volume printing method is favoured on items such as pens, plastic keyrings, torches, etc. Pad printing allows for up to a 4 colour print.
Screen-printing can be used only on flat surfaces. It is possible to print one or more colours on most articles. The design is placed on the gauze in the screen print frame. The gauze has a light sensitive layer. A film of the design is placed on the gauze and the entire surface is exposed to UV light. The printing ink is pressed through the gauze to the article enabling the image to be printed on. Screen-printing is used primarily on cloth and nylon products such as umbrellas, caps, bags and clothing. Some paper or plastic notebooks also take a screen print. A quick and widespread solution to print logos and advertising messages and is ideal for the larger message. Lacoste fabric is not good for screen-printing as smaller images break up when printing over the honeycomb.
Embroidery is the art of decorating fabric or other materials with designs stitched in strands of thread. This branding process gives a permanent and upmarket branding on the product. Embroidery is used for textiles, caps and bags. The price for embroidery depends on the number of stiches and the size of the logo. Fully covered areas or the use of gold or silver thread is more expensive. If a large area is needed to be filled, applique can be used. This is where a piece of coloured fabric is used instead of embroidery and the edges are embroidered.
A logo is burned into the product with a laser, replicating the logo with precise accuracy. The laser “burns” the top layer of the product off and reveals the layer underneath. If the layer beneath is a different colour to the top layer, when engraved, the bottom layer’s colour is exposed.
Because the top layer is “burned off” in the process, laser engraving is a permanent method of branding and the tonal shades make it an upmarket, subtle choice.
This process is used mainly for metal items such as metal pens, key-chains, mugs, flasks, cutlery and BBQ items.
CO2 Laser Engraving
A logo is burned into the product with a CO2 laser, replicating the logo great accuracy and minute detail. CO2 engraving is suitable for natural materials like wood, glass and leather.
The CO2 laser removes the top layer of the product to expose the second layer. This is a permanent and classy way to brand certain organic materials.
Embossing / Debossing
In embossing the design is pressed into the article through the use of a cliché (metal plate). Embossing is particularly suitable for leather products, folder, binders, and selected notebooks and is not possible in colour. It is very attractive and gives a refined touch to any leather article it is used on.
Foil Hot Stamping
Hot stamping with foil is a similar process to debossing except that a thin foil is pressed into the product to create a colour. Even though heat and pressure are applied, they are applied in lesser volume than during debossing and therefore the impression is not as deep.
Foils are available in different colours, the most popular being silver and gold. Pantone matches in this process are not possible as foil comes in a limited colour range. This process works best on leather and PU folders as well as select rigid cardboard notebooks.
This relatively new technique makes it possible to print a full-colour, digital print on various substances where previously this wasn’t possible.
A digital print is printed onto a special transfer paper and the product that is being branded is treated with a chemical before the logo is applied. The transfer paper is then placed onto the product, transferring the ink from the paper onto the product. At this stage the branded product is treated with a sealing chemical to ensure permanency of the logo.
This technology is perfect for ceramic mugs, metal items, and certain rigid plastic items. The Digital Transfer Printer does not print the colour white so this process is best used on white and metal items.
On metal products the colours in the logo take on a metallic tinge but the ability to create a permanent, full colour branding on metal items is unique to this process and therefore extremely attractive.
Stickers are digitally printed in full-colour on an adhesive vinyl and then automatically cut to almost any shape and applied onto a product.
Stickers are digitally printed in full colour and then automatically cut to the required shape and size. The stickers are coated with a polyurethane resin to give a three-dimensional appearance. Domed stickers can be applied to smooth and rigid surfaces but work best in products with a purpose-made recessed plaque. This process gives a digital full-colour branding and is ideal for multi-colour logos which are hard to replicate with other print techniques.